The Cosmetic and Dental Emporium (Willowbridge, Durbanville)
According to our open methodology, this clinic scored 45.8/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #8 of 17 ranked clinics · Last checked: 25 August 2026
Positions by Rating Profile
- Overall Transparency & Trust#845.8/100
- Best for Expats#744/100
- Best for Dental Implants#836/100
- Best for Emergency Dental Carenot ranked
- Best Price Transparency#633.1/100
- Best English-speaking Clinics#649.7/100
- Best for Families / Childrennot ranked
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No anaesthesia or sedation info found on site.
Summary
Northern-suburbs branch of the Cosmetic and Dental Emporium at Willowbridge, offering general and cosmetic dentistry, veneers, Invisalign, implants, bone grafting and facial aesthetics. Dentists, services and hours published; prices not published.
Strengths
- Information Transparency: 18 of 20 points.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed [s1] | 3/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ? | Real clinic photos | 0/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
| ✗ | Prices or price ranges published [s1] | 0/3 |
| ✗ | Cleaning price listed [s1] | 0/2 |
| ✗ | Filling price listed [s1] | 0/2 |
| ✗ | Crown price listed [s1] | 0/2 |
| ✗ | Implant price listed [s1] | 0/2 |
| ✗ | Consultation price listed [s1] | 0/2 |
| ✗ | X-ray / imaging price listed [s1] | 0/2 |
Reputation & Reviews
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-25 [the-cosmetic-and-dental-emporium-willowbridge-durbanville-refresh] | 6/6 |
| ◐ | Google review volume [the-cosmetic-and-dental-emporium-willowbridge-durbanville-refresh] | 2/3 |
| ✓ | Review recency [the-cosmetic-and-dental-emporium-willowbridge-durbanville-refresh] | 3/3 |
| ? | Clinic responds to reviews | 0/2 |
| ? | No recurring complaints | 0/2 |
| ? | No suspicious review patterns | 0/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✓ | Other review platforms [s1] | 0.5/0.5 |
Medical Infrastructure
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ? | On-site X-ray | 0/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ? | Oral surgery | 0/2 |
| ? | Pediatric dentistry | 0/1.5 |
| ? | Emergency care | 0/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ? | WhatsApp / LINE available | 0/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ? | Pre-visit consultation possible | 0/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours [s1] | 1.5/1.5 |
AI & Search Visibility
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Cape Town", "English speaking dentist Cape Town", "dental implants Cape Town", "emergency dentist Cape Town", "Cape Town dental clinic for expats".
| ? | Mentioned for: best dentist Cape Town | 0/1 |
| ? | Mentioned for: English speaking dentist Cape Town | 0/1 |
| ? | Mentioned for: dental implants Cape Town | 0/1 |
| ? | Mentioned for: emergency dentist Cape Town | 0/1 |
| ? | Mentioned for: Cape Town dental clinic for expats | 0/1 |
| ? | Structured data on website | 0/1.5 |
| ✓ | Google indexing quality [s1] | 2/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. |
|---|---|---|
| Dr Heinrich Sander [s1] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-doclic] | General and cosmetic dentistry, facial aesthetics (BChD) | DP 0116750 (HPCSA, Register: DENTIST, status: ACTIVE) |
| Dr Lara Kleyn [s1] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-doclic] | General and cosmetic dentistry, facial aesthetics (BChD) | DP 0111937 (HPCSA, Register: DENTIST, status: ACTIVE) |
Red Flags
- low Opaque or bait pricing (-2 pts) — No prices or price ranges published (derived from data).
Red-flag penalty applied: -2 points (capped at -20).
Data We Could Not Verify
- Information Transparency: Real clinic photos
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: No recurring complaints
- Reputation & Reviews: No suspicious review patterns
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: On-site X-ray
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Oral surgery
- Medical Infrastructure: Pediatric dentistry
- Medical Infrastructure: Emergency care
- Medical Infrastructure: Works with international patients
- Communication & Service: WhatsApp / LINE available
- Communication & Service: Response speed
- Communication & Service: Pre-visit consultation possible
- AI & Search Visibility: Mentioned for: best dentist Cape Town
- AI & Search Visibility: Mentioned for: English speaking dentist Cape Town
- AI & Search Visibility: Mentioned for: dental implants Cape Town
- AI & Search Visibility: Mentioned for: emergency dentist Cape Town
- AI & Search Visibility: Mentioned for: Cape Town dental clinic for expats
- AI & Search Visibility: Structured data on website
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.dentistsdurbanville.co.za/ |
|---|---|
| Phone | +27 21 914 1033 |
| https://www.facebook.com/TheCDEDurbanville/ | |
| Google Maps | Map listing |
| Address | Shop G28, Willowbridge Shopping Centre, 39 Carl Cronje Drive, Bellville, Cape Town, 7530 |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.dentistsdurbanville.co.za/ | address, phone, dentists, services, hours | 2026-07-14 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-refresh | https://www.google.com/maps/place/The+Cosmetic+Dental+Emporium+Will… | most recent review 1 month ago (Louise Marais, Mimi..) | 2026-08-25 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-doclic | https://hpcsaonline.custhelp.com/app/i_reg_form | searched: fullname=Lara (wildcard) + surname=Kleyn (wildcard), register=DENTIST -> DR. KLEYN LARA LOUISE, DP 0111937, De Rust 6650, ACTIVE (registered city De Rust, Western Cape, differs from the Willowbridge practice address) | 2026-08-25 |
Change History
| Date | Change |
|---|---|
| 2026-08-25 | License verification 2026-08-25 against HPCSA iRegister: found active registrations for Dr Heinrich Sander (Carl Heinrich Louis Sander, DP 0116750, Cape Town) and Dr Lara Kleyn (Lara Louise Kleyn, DP 0111937, registered city De Rust). |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website live, address and phone unchanged, open status; captured first Google rating 4.9 (174 reviews). |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.
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