The Cosmetic and Dental Emporium (Willowbridge, Durbanville)
According to our open methodology, this clinic scored 66.1/100 for transparency, reputation, service accessibility, and digital visibility.
Overall rank: #5 of 16 ranked clinics · Last checked: 24 September 2026
66.1/100
Positions by Rating Profile
- Overall Transparency & Trust#566.1/100
- Best for Expats#367.3/100
- Best for Dental Implants#560.5/100
- Best for Emergency Dental Care#371.3/100
- Best Price Transparency#446.2/100
- Best English-speaking Clinics#272.8/100
- Best for Families / Children#272.3/100
- Sleep Dentistry (GA / deep sedation)not ranked
General Anaesthesia & Deep Sedation
Whether the clinic documents treatment under general anaesthesia or deep / twilight sedation — "sleep dentistry", where the patient is asleep and unaware (does not feel, see, or hear the procedure). Ordinary conscious sedation, where the patient stays awake and responsive, does not count here. This is informational and does not affect the transparency score.
- ? General anaesthesia / deep sedation (sleep dentistry) — Not verified No anaesthesia or sedation info found on site.
Summary
Northern-suburbs branch of the Cosmetic and Dental Emporium at Willowbridge, offering general and cosmetic dentistry, veneers, Invisalign, implants, bone grafting and facial aesthetics. Dentists, services and hours published; prices not published.
Strengths
- Information Transparency: 20 of 20 points.
- Reputation & Reviews: 16 of 20 points.
- Communication & Service: 8.5 of 10 points.
- No red flags identified in public sources.
Weaknesses
- Price Transparency: 0 of 15 verifiable points (missing: prices or price ranges published; cleaning price listed; filling price listed; crown price listed; implant price listed; consultation price listed; x-ray / imaging price listed)
- AI & Search Visibility: 4 of 10 verifiable points (missing: mentioned for: best dentist Cape Town; mentioned for: English speaking dentist Cape Town; mentioned for: dental implants Cape Town; mentioned for: emergency dentist Cape Town; mentioned for: Cape Town dental clinic for expats)
Score Breakdown
Every criterion below is scored from public sources. ✓ verified yes · ✗ verified no / not found · ◐ partial · ? unverified (scores 0, not a negative finding).
Information Transparency
20 / 20
Whether basic facts about the clinic - its team, premises, services, and location - are publicly verifiable.
| ✓ | Has a working website [s1] | 4/4 |
| ✓ | Dentist names listed [s1] | 3/3 |
| ✓ | Dentist specializations listed [s1] | 2/2 |
| ✓ | Real clinic photos Own-domain photo of the dentist in the treatment room with imaging equipment [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen] | 2/2 |
| ✓ | Service list published [s1] | 3/3 |
| ✓ | Clear contact details [s1] | 2/2 |
| ✓ | English website version [s1] | 2/2 |
| ✓ | Address and map published [s1] | 2/2 |
Price Transparency
0 / 15
Whether patients can estimate costs before visiting. Published price ranges count; exact prices are not required.
Reputation & Reviews
16 / 20
Public review signals. The Google rating is adjusted with a Bayesian prior (rating 4.0, weight 25) so a 5.0 from a handful of reviews does not outrank a 4.8 from hundreds.
| ✓ | Google rating (Bayesian-adjusted) as of 2026-08-25 [the-cosmetic-and-dental-emporium-willowbridge-durbanville-refresh] | 6/6 |
| ◐ | Google review volume as of 2026-09-24 [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-14] | 2/3 |
| ✓ | Review recency [the-cosmetic-and-dental-emporium-willowbridge-durbanville-refresh] | 3/3 |
| ? | Clinic responds to reviews Only older owner replies were found: 3 of the 19 reviews read carry one, the latest dated 2024-11-09 (to a review of 2024-08-15), and none to a review from the last 12 months. [the-cosmetic-and-dental-emporium-willowbridge-durbanville-r6rep] | 0/2 |
| ✓ | No recurring complaints Only 1 review below 4 stars in the histogram [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-13] | 2/2 |
| ✓ | No suspicious review patterns No five-star cluster and no repeated wording in the 19 Google reviews read (2017-11-29 to 2026-09-29); 10 are from accounts with other reviews of their own (read 2026-10-05). [the-cosmetic-and-dental-emporium-willowbridge-durbanville-r6rep] | 2/2 |
| ✓ | Active Facebook presence [s1] | 1/1 |
| ? | TripAdvisor presence | 0/0.5 |
| ✗ | Other review platforms No clinic profile found on WhatClinic, Hellopeter or Trustpilot; Dental Departures lists no clinics in South Africa (checked 2026-10-01). [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-16] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-17] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-18] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-19] | 0/0.5 |
Medical Infrastructure
11 / 15
The range of publicly documented equipment and services. This measures documented availability, not clinical quality.
| ✓ | On-site X-ray X-rays documented in the implant-planning process and visible in a practice photo [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-3] | 2/2 |
| ? | CBCT (3D imaging) | 0/2 |
| ✓ | Implantology [s1] | 2/2 |
| ✓ | Orthodontics [s1] | 2/2 |
| ✓ | Oral surgery Extractions and in-house implant placement surgery documented [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-4] | 2/2 |
| ✓ | Pediatric dentistry Listed as a category on the clinic's Google Business Profile [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-2] | 1.5/1.5 |
| ✓ | Emergency care Saturday opening offered for dental emergencies; the claimed Google profile lists Emergency dental service [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-5] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-15] | 1.5/1.5 |
| ? | Works with international patients | 0/2 |
Communication & Service
8.5 / 10
How easy it is to contact the clinic, get answers, and book - especially for international patients.
| ✓ | WhatsApp / LINE available WhatsApp chat button on every page of the site [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-6] | 2/2 |
| ? | Response speed | 0/1.5 |
| ✓ | English spoken [s1] | 2.5/2.5 |
| ✓ | Pre-visit consultation possible Online booking form with date, time-of-day and treatment selection [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-7] | 1.5/1.5 |
| ✓ | Clear service explanations [s1] | 1/1 |
| ✓ | Convenient opening hours [s1] | 1.5/1.5 |
AI & Search Visibility
4 / 10
Whether the clinic is discoverable when patients search - including via AI assistants. Checked with fixed queries: "best dentist Cape Town", "English speaking dentist Cape Town", "dental implants Cape Town", "emergency dentist Cape Town", "Cape Town dental clinic for expats".
| ✗ | Mentioned for: best dentist Cape Town Not present in the top web results for "best dentist Cape Town" on 2026-09-24. [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-8] | 0/1 |
| ✗ | Mentioned for: English speaking dentist Cape Town Not present in the top web results for "English speaking dentist Cape Town" on 2026-09-24. [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-9] | 0/1 |
| ✗ | Mentioned for: dental implants Cape Town Not present in the top web results for "dental implants Cape Town" on 2026-09-24. [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-10] | 0/1 |
| ✗ | Mentioned for: emergency dentist Cape Town Not present in the top web results for "emergency dentist Cape Town" on 2026-09-24. [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-11] | 0/1 |
| ✗ | Mentioned for: Cape Town dental clinic for expats Not present in the top web results for "Cape Town dental clinic for expats" on 2026-09-24. [the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-12] | 0/1 |
| ✓ | Structured data on website JSON-LD Dentist/Organization entities found [s1] | 1.5/1.5 |
| ◐ | Google indexing quality The clinic's own site first appears at position 5 of 9 in a name-and-city web search on 2026-10-02, behind other listings. [the-cosmetic-and-dental-emporium-willowbridge-durbanville-av3] | 1/2 |
| ✓ | Dedicated service pages [s1] | 1.5/1.5 |
Licensing & Credentials
Whether the clinic publishes its operating licence and the dentists working there together with their professional licence numbers. A verified “not published” is recorded as a red flag; data we have not checked yet is shown as unverified and carries no penalty.
Clinic operating licence: not checked against public sources yet — unverified, no penalty
Dentists & professional licences
| Dentist | Specialization | Licence No. | Notes |
|---|---|---|---|
| Dr Heinrich Sander [s1] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-doclic] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-hpcsa-dp0116750] | General and cosmetic dentistry, facial aesthetics (BChD) | DP 0116750 | Registration number with the HPCSA, South Africa’s statutory council for health professions; registration active on its public iRegister (checked 30 September 2026). |
| Dr Lara Kleyn [s1] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-doclic] [the-cosmetic-and-dental-emporium-willowbridge-durbanville-hpcsa-dp0111937] | General and cosmetic dentistry, facial aesthetics (BChD) | DP 0111937 | Registration number with the HPCSA, South Africa’s statutory council for health professions; registration active on its public iRegister (checked 30 September 2026). |
Red Flags
No red flags identified in the public sources we reviewed.
Data We Could Not Verify
- Reputation & Reviews: Clinic responds to reviews
- Reputation & Reviews: TripAdvisor presence
- Medical Infrastructure: CBCT (3D imaging)
- Medical Infrastructure: Works with international patients
- Communication & Service: Response speed
Unverified items score 0 points but are not treated as negative findings. If you can document any of them, please send a correction.
Contact Information
| Website | https://www.dentistsdurbanville.co.za/ |
|---|---|
| Phone | +27 21 914 1033 |
| https://www.facebook.com/TheCDEDurbanville/ | |
| Google Maps | Map listing |
| Address | Shop G28, Willowbridge Shopping Centre, 39 Carl Cronje Drive, Bellville, Cape Town, 7530 |
Contact details are provided for identification only and may change; verify with the clinic directly.
Sources
| ID | Source | What it supports | Accessed |
|---|---|---|---|
| s1 | https://www.dentistsdurbanville.co.za/ | JSON-LD types found include Dentist and Organization, alongside PostalAddress/GeoCoordinates/ContactPoint | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-refresh | https://www.google.com/maps/place/The+Cosmetic+Dental+Emporium+Will… | most recent review 1 month ago (Louise Marais, Mimi..) | 2026-08-25 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-doclic | https://hpcsaonline.custhelp.com/app/i_reg_form | searched: fullname=Lara (wildcard) + surname=Kleyn (wildcard), register=DENTIST -> DR. KLEYN LARA LOUISE, DP 0111937, De Rust 6650, ACTIVE (registered city De Rust, Western Cape, differs from the Willowbridge practice address) | 2026-08-25 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen | https://dentistsdurbanville.co.za/wp-content/uploads/2024/02/CDE-Wi… | Photo of the practice's own dentist in an operatory with a panoramic X-ray displayed on a monitor and instrument tray | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-2 | https://www.google.com/maps?cid=3610156645592038588&hl=en | Claimed Google Business Profile 2026-09-24; categories include Pediatric dentist; the website does not rule out treating children | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-3 | https://dentistsdurbanville.co.za/our-services/dental-implants/ | "Taking X-rays or 3D scans to assess jawbone density and gum health" | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-4 | https://dentistsdurbanville.co.za/our-services/general-dentistry/ | "Extractions - Sometimes extractions are a necessary evil..."; implants page: "3. Dental Implant Placement Surgery - On the day of surgery, the implant is placed into the jawbone" | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-5 | https://dentistsdurbanville.co.za/dentist-open-on-saturday/ | "We understand that dental emergencies can happen anytime, and it's not always easy to take time off work during the week for dental appointments. That's why we're open on Saturdays" | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-6 | https://dentistsdurbanville.co.za/ | Site-wide WhatsApp chat button (telephone 27712689359, labelled "WhatsApp Contact") on the home, services, booking and contact pages | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-7 | https://dentistsdurbanville.co.za/book-online/ | "Preferred appointment date *, Preferred appointment time (Morning/Midday/Late Afternoon), Treatment linked to this enquiry" - a dropdown of specific treatments (e.g. Porcelain Veneers) | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-8 | search:best dentist Cape Town | Web search on 2026-09-24: results 1–9 were enamel.clinic (x2), whatclinic.com, optismile.co.za, jjteeth.co.za, blog.ubuntudental.com, en.wikipedia.org, singhadvanceddentistry.com, dentist.nearcapetown.co.za; the clinic's site and name were not among them. | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-9 | search:English speaking dentist Cape Town | Web search on 2026-09-24: results 1–9 were whatclinic.com, enamel.clinic, paradisedental.co.za, hbds.co.za, optismile.co.za, smithandvanlierop.co.za, jjteeth.co.za, dentalstudiocapetown.co.za, capedental.co.za; the clinic's site and name were not among them. | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-10 | search:dental implants Cape Town | Web search on 2026-09-24: results 1–9 were whatclinic.com (x2), jjteeth.co.za, optismile.co.za, allsmilesdentist.co.za, moltenodental.co.za, prosthodontistincapetown.co.za, singhadvanceddentistry.com, en.wikipedia.org; the clinic's site and name were not among them. | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-11 | search:emergency dentist Cape Town | Web search on 2026-09-24: results 1–9 were whatclinic.com, optismile.co.za, thedentalpeople.co.za, moltenodental.co.za (x2), dentalstudiocapetown.co.za, stellarhealth.co.za, paradisedental.co.za, cptdentistry.com; the clinic's site and name were not among them. | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-12 | search:Cape Town dental clinic for expats | Web search on 2026-09-24: results 1–9 were whatclinic.com, facebook.com, enamel.clinic, capetowndentalrating.com, optismile.co.za, d7.westerncape.gov.za, capedental.co.za, smithandvanlierop.co.za, hbds.co.za; the clinic's site and name were not among them. | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-13 | https://www.google.com/maps?cid=3610156645592038588&hl=en | Histogram 1/0/1/3/171 (1-5*) of 176; the only 1-star review (2017) is about overcharging and no other review repeats it | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-14 | https://www.google.com/maps?cid=3610156645592038588&hl=en | Google listing 2026-09-24: 4.9 from 176 reviews, newest dated 2026-09-05 | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-15 | https://www.google.com/maps?cid=3610156645592038588&hl=en | Claimed Google Business Profile 2026-09-24; categories include Emergency dental service | 2026-09-24 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-hpcsa-dp0116750 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister record for registration number DP 0116750: Carl Sander, Cape Town 7580; registration status ACTIVE; current practice category: independent practice general practitioner. | 2026-09-30 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-hpcsa-dp0111937 | https://hpcsaonline.custhelp.com/app/iregister_details/reg_number/D… | HPCSA iRegister record for registration number DP 0111937: Lara Kleyn, De Rust 6650; registration status ACTIVE; current practice category: independent practice general practitioner. | 2026-09-30 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-16 | https://www.whatclinic.com/dentists/south-africa/bellville | WhatClinic: its Bellville dentist listing (3 pages, 21 clinics) and Cape Town listing (4 pages, 42 clinics), checked against its profile sitemaps (40 Cape Town profiles, the 7 not shown in the listing opened; none in Bellville or Durbanville) and the profile addresses built from the clinic's name under Bellville, Durbanville and Cape Town, have no current profile for The Cosmetic and Dental Emporium (Willowbridge); the former profile address bellville/the-cosmetic-and-dental-emporium now leads to the Bellville listing, so that profile has been removed (checked 2026-10-01) | 2026-10-01 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-17 | https://www.hellopeter.com/search?searchTerm=Cosmetic%20and%20Denta… | Hellopeter: its business search for "Cosmetic and Dental Emporium" returns no page for The Cosmetic and Dental Emporium (Willowbridge) (checked 2026-10-01) | 2026-10-01 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-18 | https://www.trustpilot.com/review/dentistsdurbanville.co.za | Trustpilot: no company page for dentistsdurbanville.co.za (checked 2026-10-01) | 2026-10-01 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-deepen-19 | https://www.dentaldepartures.com/dentists/south-africa | Dental Departures: lists no clinics in South Africa (its South Africa page returns not found) (checked 2026-10-01) | 2026-10-01 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-av3 | search:"The Cosmetic and Dental Emporium" Durbanville Willowbridge | Web search run on 2026-10-02 (English, US results) for the clinic's name and city: 9 results listed. Its own pages: dentistsdurbanville.co.za (about page, 5th). Listed before the first of them: magicpin, two Facebook pages and TextMap. | 2026-10-02 |
| the-cosmetic-and-dental-emporium-willowbridge-durbanville-r6rep | https://www.google.com/maps?cid=3610156645592038588&hl=en | Google listing "The Cosmetic Dental Emporium Willowbridge", read 2026-10-05 with its reviews sorted highest first, lowest first, newest first and by relevance: rating 4.9 from 177 reviews, histogram 1 one-star, 0 two-star, 1 three-star, 3 four-star, 172 five-star; 19 distinct reviews read (dated 2017-11-29 to 2026-09-29), 3 with an owner reply; the lowest-rated reviews read are dated 2017-2023. | 2026-10-05 |
Change History
| Date | Change |
|---|---|
| 2026-10-05 | Reputation check 2026-10-05 on the clinic's Google listing (19 reviews read): suspicious review patterns no; owner replies to reviews left unassessed. |
| 2026-10-02 | Google indexing quality changed from good to partial after a name-and-city web search on 2026-10-02 (own site first listed at position 5 of 9). |
| 2026-10-01 | Other review platforms re-checked on 2026-10-01: no clinic profile on WhatClinic, Hellopeter or Trustpilot, and Dental Departures does not cover South Africa, so onOtherPlatforms is now false; the datum previously rested only on the clinic's own site. |
| 2026-09-24 | Search visibility checked on 2026-09-24 for the five pending Cape Town queries — "best dentist Cape Town", "English speaking dentist Cape Town", "dental implants Cape Town", "emergency dentist Cape Town" and "Cape Town dental clinic for expats": not present for "best dentist Cape Town", "English speaking dentist Cape Town", "dental implants Cape Town", "emergency dentist Cape Town" and "Cape Town dental clinic for expats". |
| 2026-09-24 | Re-read on 2026-09-24: the clinic's full website (services, general dentistry, implants, Saturday opening, booking and about pages, found via the WordPress sitemap) and its Google listing (newest and lowest review sorts). Recorded: a genuine photo of the dentist with imaging equipment; X-rays used for implant planning; extractions and in-house implant placement surgery; Saturday opening for dental emergencies; paediatric and emergency dentistry listed as categories on the claimed Google profile; a WhatsApp chat button; an online booking form with date, time-of-day and treatment selection; Dentist/Organization structured data present; no recurring complaints. Still unverified: CBCT equipment, work with international patients, owner replies, TripAdvisor presence, and whether the review pattern (mostly single-review accounts) reflects normal behaviour. |
| 2026-08-25 | License verification 2026-08-25 against HPCSA iRegister: found active registrations for Dr Heinrich Sander (Carl Heinrich Louis Sander, DP 0116750, Cape Town) and Dr Lara Kleyn (Lara Louise Kleyn, DP 0111937, registered city De Rust). |
| 2026-08-25 | Re-verification 2026-08-25: confirmed website live, address and phone unchanged, open status; captured first Google rating 4.9 (174 reviews). |
A question or a correction?
Have a question, a suggestion, or a correction to this page? Get in touch — we read every message. Verified data corrections are reviewed against sources and applied with a public change-history entry.
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